Salesforce have been rapidly expanding their business capabilities and reach recently, forming new strategic partnerships with the likes of IBM, Dropbox and Google to name but a few. However their latest move is clearly the most bold to date. Making the largest acquisition in its history, Salesforce have agreed buy MuleSoft in a deal valued at $6.5 billion (£4.59 billion).
MuleSoft Press Release Announcing The Deal
MuleSoft released an official press release “Salesforce Signs Definitive Agreement to Acquire MuleSoft“.
“MuleSoft provides one of the world’s leading platforms for building application networks that connect enterprise apps, data and devices, across any cloud and on-premise.
MuleSoft will power the new Salesforce Integration Cloud, which will enable all enterprises to surface any data—regardless of where it resides—to drive deep and intelligent customer experiences throughout a personalized 1:1 journey.
More than 1,200 customers, including Coca-Cola, Barclays, Unilever and Mount Sinai, rely on MuleSoft to change and innovate faster, deliver differentiated customer experiences and increase operational efficiency.”
It’s great news for everyone here at Influential Software, UK MuleSoft Partners and long-time CRM Saleforce consultants. We think MuleSoft is a great fit for Salesforce. This deal is about integrating customer information across all channels, but particularly unlocking that information from legacy systems. It means more investment and yet more rapid development of the partner products and services we provide our customers.
Integrating Customer Information And Unlocking Legacy Systems
The acquisition comes a year after MuleSoft went public and spent the year increasing sales, with Q4 in 2017 seeing a 60% jump on the previous year during the same time period, as MuleSoft rapidly expands it’s global reach. However, this deal is primarily about the functionality and capabilities MuleSoft will bring to Salesforce, rather than the potential revenue.
The core of this deal is about integrating customer information across all channels, more specifically unlocking that information from legacy systems.
“One of the consistent themes we hear from CEOs is a frustration, if you will, and a yearning to unlock data from legacy systems,”
Keith Block, Salesforce.com Inc. vice chairman, president and COO, is quoted by Light Reading  as saying on a conference call with financial analysts Tuesday afternoon discussing the acquisition.
“Data locked in their legacy systems is holding them back,” Block said. By unlocking that data, “they will be able to make smarter, faster decisions,” and provide highly differentiated, customized customer experiences. Unlocking that data is essential to digital transformation”, he said.
Anypoint Platform: API’s And Integration
MuleSoft offers a cloud service called Anypoint that allows developers to connect different apps together within an ‘Application Network’ connecting cloud, Internet of Things, mobile, on-premise and legacy systems. The Anypoint Platform allows enterprise integration and apps to work together and share data, in a simple to manage and endlessly scalable solution
“For example, healthcare providers need to be able to deliver personalized care by unlocking data stored in electronic medical records, ERP systems, cloud applications and proprietary systems. For financial services, nearly 90% of IT spending is now focused on compliance, maintenance and operations, leaving little room for innovation. And the US government has been working on modernizing its system for years. Unleashing data in legacy systems could be a significant opportunity for every industry”. Block said.
The underlying drive for the acquisition is Customer Relationship Management and will mean the Anypoint Platform will be used for a new Salesforce Integration Cloud, although there are no official roadmaps published as yet. It is clear that MuleSoft will remain a vendor-neutral platform for information integration.
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